# Create a product

> The products.create operation: POST /api/v1/products in the REST API and the products_create tool in the MCP server.

Creates a product in the brand's catalog, in the request's mode (test and live mode have separate catalogs).

`taxCategoryId` is required: it decides which tax rates apply to the product in every jurisdiction (for
example `saas`, `ebook` or `electronically_supplied_service`). Products of `kind: plan` appear on the brand's
public pricing table. `entitlements` grant values of the brand's features (`features.create`), such as
`seats.max = 10`; each value must fit its feature's type. Subscriptions grant them while they're active; with
`lifetimeEntitlements: true`, a one-time purchase grants them for good.

Add prices with `prices.create`. Images are https URLs.

## At a glance

- **REST:** `POST /api/v1/products`
- **MCP tool:** `products_create`
- **Operation ID:** `products.create`
- **Scope:** Brand
- **Permission:** `catalog:write`
- **Risk tier:** `write`
- **Dry run:** Supported (send `Ownrecord-Dry-Run: true`)
- **Idempotency:** `Idempotency-Key` required
- **Modes:** Test and live
- **Authentication:** API key with the `catalog:write` scope
- **Since:** M4

## Request

### Body

A JSON object (`Content-Type: application/json`):

| Field                       | Type                                                                                                   | Required | Description                                                                                            |
| --------------------------- | ------------------------------------------------------------------------------------------------------ | -------- | ------------------------------------------------------------------------------------------------------ |
| `name`                      | string                                                                                                 | Yes      | The product's name, shown to customers.                                                                |
| `description`               | string                                                                                                 | No       | Shown on checkout pages and the pricing table.                                                         |
| `taxCategoryId`             | one of 9 values, e.g. `electronically_supplied_service`, `saas`, `ebook` (all in the OpenAPI document) | Yes      | The product's tax category (spec §7.2), e.g. `saas` or `electronically_supplied_service`.              |
| `kind`                      | one of `standard`, `plan`                                                                              | No       | `plan` products appear on the brand's pricing table; `standard` ones don't.                            |
| `entitlements`              | array of object                                                                                        | No       | Feature values the product grants (spec §36.1), each feature once.                                     |
| `entitlements[].featureKey` | string                                                                                                 | Yes      | The feature's key, e.g. `seats.max`.                                                                   |
| `entitlements[].value`      | boolean or number or string                                                                            | Yes      | true/false for a boolean feature, a whole number for a limit, one of the values for an enum.           |
| `lifetimeEntitlements`      | boolean                                                                                                | No       | true: a one-time purchase of the product grants its entitlements for good (spec §36.1). Default false. |
| `displayOrder`              | integer (0 to 10000)                                                                                   | No       | Position on the pricing table, lowest first.                                                           |
| `highlighted`               | boolean                                                                                                | No       | Highlight the plan on the pricing table.                                                               |
| `images`                    | array of string                                                                                        | No       | Image URLs (https). On updates the whole list is replaced.                                             |
| `metadata`                  | object                                                                                                 | No       | Your own key-value pairs (at most 50 keys). On updates the whole set is replaced.                      |

## Response

`201 Created` with a JSON object:

| Field                       | Type                                                                                                   | Description                                                                       |
| --------------------------- | ------------------------------------------------------------------------------------------------------ | --------------------------------------------------------------------------------- |
| `id`                        | `prod_…` ID                                                                                            |                                                                                   |
| `object`                    | `"product"`                                                                                            |                                                                                   |
| `brandId`                   | `brd_…` ID                                                                                             |                                                                                   |
| `livemode`                  | boolean                                                                                                |                                                                                   |
| `name`                      | string                                                                                                 |                                                                                   |
| `description`               | string or null                                                                                         |                                                                                   |
| `taxCategoryId`             | one of 9 values, e.g. `electronically_supplied_service`, `saas`, `ebook` (all in the OpenAPI document) |                                                                                   |
| `kind`                      | one of `standard`, `plan`                                                                              |                                                                                   |
| `entitlements`              | array of object                                                                                        |                                                                                   |
| `entitlements[].featureKey` | string                                                                                                 |                                                                                   |
| `entitlements[].value`      | boolean or number or string                                                                            |                                                                                   |
| `lifetimeEntitlements`      | boolean                                                                                                | A one-time purchase of the product grants its entitlements for good (spec §36.1). |
| `displayOrder`              | integer or null                                                                                        |                                                                                   |
| `highlighted`               | boolean                                                                                                |                                                                                   |
| `active`                    | boolean                                                                                                |                                                                                   |
| `images`                    | array of string                                                                                        |                                                                                   |
| `metadata`                  | object                                                                                                 |                                                                                   |
| `createdAt`                 | date-time                                                                                              |                                                                                   |
| `updatedAt`                 | date-time                                                                                              |                                                                                   |

## Examples

### A plan with seats and export

```http
POST /api/v1/products
Authorization: Bearer or_test_…
Idempotency-Key: 3f1c9a52-7d0e-4b8f-9a61-0c2d5e8b7f14
Content-Type: application/json

{
  "name": "Pro",
  "description": "For growing teams.",
  "taxCategoryId": "saas",
  "kind": "plan",
  "entitlements": [
    {
      "featureKey": "seats.max",
      "value": 10
    },
    {
      "featureKey": "feature.export",
      "value": true
    }
  ],
  "displayOrder": 2,
  "highlighted": true
}
```

Response (`201`):

```json
{
  "id": "prod_01m4tx5nj8emwbyf7y9vcf47y0",
  "object": "product",
  "brandId": "brd_01m4tx5nj8emwbyf7y9vcf47x4",
  "livemode": false,
  "name": "Pro",
  "description": "For growing teams.",
  "taxCategoryId": "saas",
  "kind": "plan",
  "entitlements": [
    {
      "featureKey": "seats.max",
      "value": 10
    },
    {
      "featureKey": "feature.export",
      "value": true
    }
  ],
  "lifetimeEntitlements": false,
  "displayOrder": 2,
  "highlighted": true,
  "active": true,
  "images": [],
  "metadata": {},
  "createdAt": "2026-10-13T12:00:00.000Z",
  "updatedAt": "2026-10-13T12:00:00.000Z"
}
```

## Errors

| Code                                                                                                   | HTTP status | When                                                                          | What to do                                                                                                                      |
| ------------------------------------------------------------------------------------------------------ | ----------- | ----------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------- |
| [`org_restricted`](https://ownrecord.io/docs/reference/errors.md#org_restricted)                       | 403         | Live mode, while the organization's Ownrecord subscription is unpaid (§37.5). | Pay the open Ownrecord invoice in Organization → Billing; the restriction lifts as soon as it is paid. Test mode keeps working. |
| [`validation_failed`](https://ownrecord.io/docs/reference/errors.md#validation_failed)                 | 400         | A field is missing or malformed, e.g. an unknown tax category.                | Fix the fields listed in `details.issues` and send the request again.                                                           |
| [`feature_not_found`](https://ownrecord.io/docs/reference/errors.md#feature_not_found)                 | 400         | An entitlement names a feature the brand doesn't have in this mode.           | Create the feature first (`features.create`), or fix the feature key.                                                           |
| [`entitlement_value_invalid`](https://ownrecord.io/docs/reference/errors.md#entitlement_value_invalid) | 400         | An entitlement value doesn't fit its feature's type.                          | Use true or false for boolean features, a whole number of 0 or more for limits, and one of the listed values for enum features. |
| [`permission_denied`](https://ownrecord.io/docs/reference/errors.md#permission_denied)                 | 403         | You can't change this brand's catalog.                                        | Ask an organization owner or admin for a role or scope that allows this action.                                                 |

It can also return these [common errors](https://ownrecord.io/docs/reference.md#common-errors): [`api_version_unsupported`](https://ownrecord.io/docs/reference/errors.md#api_version_unsupported), [`invalid_json`](https://ownrecord.io/docs/reference/errors.md#invalid_json), [`unsupported_media_type`](https://ownrecord.io/docs/reference/errors.md#unsupported_media_type), [`authentication_required`](https://ownrecord.io/docs/reference/errors.md#authentication_required), [`api_key_invalid`](https://ownrecord.io/docs/reference/errors.md#api_key_invalid), [`scope_required`](https://ownrecord.io/docs/reference/errors.md#scope_required), [`resource_not_found`](https://ownrecord.io/docs/reference/errors.md#resource_not_found), [`idempotency_key_required`](https://ownrecord.io/docs/reference/errors.md#idempotency_key_required), [`idempotency_key_reused`](https://ownrecord.io/docs/reference/errors.md#idempotency_key_reused), [`idempotency_in_progress`](https://ownrecord.io/docs/reference/errors.md#idempotency_in_progress), [`approval_required`](https://ownrecord.io/docs/reference/errors.md#approval_required), [`approval_rejected`](https://ownrecord.io/docs/reference/errors.md#approval_rejected), [`approval_expired`](https://ownrecord.io/docs/reference/errors.md#approval_expired), [`stale_approval`](https://ownrecord.io/docs/reference/errors.md#stale_approval), [`approval_policy_denied`](https://ownrecord.io/docs/reference/errors.md#approval_policy_denied), [`rate_limited`](https://ownrecord.io/docs/reference/errors.md#rate_limited), [`internal_error`](https://ownrecord.io/docs/reference/errors.md#internal_error).
